This product is an absolute must for me. It's not an emergency only thing for me. It's daily. I have fine hair that is extremely flat. I use this product immediately after washing every day. It helps to give my hair body and lift. Actually, my hair dresser recommended it to me a few years ago over the very pricey ones they sale in their expensive salon. Occasionally, it would be out of stock (because people love it obviously) and I would be forced to purchase a much more expensive brand. None ever work as well as this. Part of why I love it so much was the price since I use it every day. However, now the price has jumped up considerably. If it is still the same product just in a newly designed container, I don't understand why the price has jumped so drastically so quickly. I'm also having more trouble finding it now for some reason. Of course, I would recommend this product to a friend, I've been doing that for quite a while now!