I will start by stating I have been using Maybelline mascaras for 20 years. My first was Great Lash (of course). Whenever there is a new formula, I buy it. So when I saw this lovely blue tube, I grabbed it - fast! It was love at first swipe!!! This is one of the best formulas and brushes introduced in recent years. I saw from the other reviewers that The Falsies gets a lot of love - and I can't deny they are great - but this lightweight formula doesn't clump and dry out quickly as the Falsies formulas do for me. I usually take forever to apply my mascara (I'm a perfectionist), but this just takes a couple of swipes and wiggles and my lashes are perfectly volumized and separated. I constantly get compliments at work and people ask me if they are fake! LOL Also, my lashes stay soft (definitely less shedding), and removing this formula is a breeze. Very well done, Maybelline!