I have tried many high end and low end brands of mascara. I have been searching for an inexpensive non-waterproof mascara. My former waterproof ones gave me the following problems: 1) brittle lashes, 2) lashes falling out, 3) stinging eyes when mascara flakes fell into my eyes, 4) difficult to remove. My biggest problem with regular non-waterproofs is that they smudge. After watching a youtube review claiming that this one does not smudge, I decided to give it a try. I am happy that I did because although it is not the most lengthening, it really doesn't leave darkness under my eyes. It also doesn't cause any stinging, my lashes are soft, and it is easy to remove at the end of the day. Best of all, the price at Walmart is amazing!!! I will definitely purchase this again.