I was excited to try this product, although I admit I assumed it was going to be an "all talk, no results" situation. I was wrong. I'll start off by saying I have VERY long hair, past my waist, and I am an avid buyer of hair products, especially smoothing serums, etc. and I have tried a LOT of different products promising one thing or another with some positive results and some not so positive. The Promend Straightening Lotion has definitely given me a POSITIVE experience. I use it on my damp hair; blow dry with a round brush, then go. My hair is shiny and smooth with no fly-aways, which I found pretty amazing since I ALWAYS have Fly-aways. To sum it up, I will recomend this product to anyone who asks. Good Job NEXXUS!