I must admit that I ONLY use Canon cameras, due to the consistent quality & familiar operation from model-to-model, but I was getting frustrated waiting for a compact "super-zoom". As soon as I saw the SX260 HS' 20x zoom, I knew that I'd buy it, even if it may have a few shortcomings. So far, though, I haven't seen any; from 20x optical zoom & into max digital zoom, photos have been remarkable, even better than my trusty SX20is, but in a much smaller package. Videos are great, too; though I didn't buy the SX260 particularly for that feature, its great to have on hand. I'll let others get into technical aspects, settings, etc., & comparing this model to ones made by other companies. If you want the familiar quality, features & menus of a Canon, plus a long zoom in a travel-size package, look no further. I'm sure that I'll use this camera for years, no more "upgrading" for a good while! Thanks, Canon!