LG is a brand that I trust completely. This is our second flat screen from them and they're simply remarkable. The first one was purchased in late 2006/early 2007 at a premium price (around $1500# and it's still working like a charm. The picture quality is superb, the sound is crisp, and the color saturation is spot it. It EASILY rivals, and often beats, the newer tvs even though it's only 720P. That being said, we gladly jumped on the sale that our local WalMart was having to clearance this LCD tv for $398! It's a lovely 1080p with a 120Hz refresh rate. I'll tell you what, a blueray movie on this screen #we first watched Avatar, again# is beyond expectations. We sat with our mouths agape nearly the entire time. It's well worth any price you'd pay, but surely worth the sale price! We've seen LED tv's, and haven't been too fond of the how clearly you can tell the difference between a REAL background or when someone is just standing in front of a green screen. These effects were more easily masked in earlier television development for sheer lack of crisp picture. I find this nearly "perfect" picture to be distracting from the programming. Also LED tvs are either lit from the side or have local dimming backlights, whereas the LCD is just backlit, so the difference between whites #crisper on LED# and blacks #crisper on LCD) is something to take into consideration. Other reviews said they had issues with this tv being quiet. We had it at level 32, which isn't even 1/3 of the maximum volume and were blown away! Maybe it had to do with positioning of the tv and acoustics of the room, but ours was fabulous! Overall, it's a great tv, still extremely relevant for the times, and you can't be the price, hands down. Buy it!
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