This reader, like many low-cost models uses a MIPS-based platform. As such, you cannot expect the same Android experience as you have on an ARM-based cell phone. Sadly, this is one of the compatibility issue that plagues Android - where they attempt to address every platform made.
Look for ARM Cortex-A8, A9, A5, etc ... on the box. This CPU family was introduced in 2004, and are in 99% of all smartphones. Mainstream SW from Google (Android) is distributed for just two hardware platforms: Intel and ARM Cortex-A.
Note that Apple, Asus, Lenovo, Samsung, Toshiba and other manufacturers use Cortex CPU platforms. If the description does not mention the CPU type - it is usually a MIPS-powered device. ARM Cortex-based tablets are also available from Panadigital and Velocity - you just have to look for them.
Note that older ARM devices (such as ARM11, etc.) dating from pre-2003, are sometimes also used. These older platforms also lack the necessary hardware for ongoing Android Market support. The reason for old ARM and any MIPS architecture being used is unclear, as it will not be a full-featured product, unless the manufacturer provides ongoing Android Market support - out of their pocket, which is not cheap - if done at all.
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