I tried this product because it was on sale at target and I'm all about organic and cruelty free products so I'd figure I try it. At first I thought it was conditioner, but when I read it and saw it was a leave-in, I was like "what the heck, let me try it" so I put a quarter size (have tons and tons of coarse, wavy/curly hair) it made it soft, my curls were more defined, even my bf complimented me on my hair! I LOVE IT!!! It's hard for me to love a product because I read every ingredient and make sure its cruelty free and natural or organic as possible and to find something that I can see made a difference, well its hard, but this one made a difference...instantly! you won't regret buying it!