I bought this food after searching for a real good quailty food that didn't have unnecessary ingredients in it. I have 3 large rescue dogs so I was looking for a reasonably priced food as well. One of my dogs has skin issues and I've tried and tried different foods, but he would still itch and scratch, leading towards hair lose on his flanks and back area. I've been feeding this food for over a month now, and see a big difference. He still scratches a little bit, but not nearly as bad as before. His hair is also starting to fill back in and they all seem to love the food. I would recommend this food to everyone. Plus all the profits go to helping rescue dogs in shelters, just like my 3 were. It's a win, win for everyone.