I have dreadfully sensitive skin and when go-to moisturizer was discontinued, I was beside myself (I've used it for 17 years). After several failures with other products, I found Simple Replenishing! This lotion is wonderful wonderful wonderful. It is rich without being oily, no fragrance, no sunscreen, no extras that just cause me problems. You got it right and thank you for making this product. I'm now kind of glad my other one was discontinued because my skin feels even better with this product. Bravo!