I have thick, long, wavy red hair with bleach damaged ends (I'm growing out highlights) that needs lots of care! It can be quite frizzy naturally, but I hate using a lot of styling products and besides, I believe you should really take care of your hair rather than using products and appliances to make it look decent. I've been on the search for the perfect conditioner for years (and I'm no stranger to very expensive ones) and this is IT! It makes my hair almost inhumanly soft, glossy, completely frizz free, and takes out tangles like nobody's business. Plus, it smells incredible and the smell lingers. I also use a pea sized amount as a leave in after rinsing it out and it works so well. I'm so happy I found this conditioner, it's an inexpensive little miracle for my hair.