I was looking for a more neutral colour without it looking dull or boring. I usually wear red (bordeaux, fishnet stockings, a-list, all lacquered up) or sometimes I go for a more darker vampy colour (licorice, lady godiva, wicked). What was missing was a nice neutral without being invisible. I wanted something brown or black but suited for the office. After checking the neutralz on this website I decided to buy it online without seeing it in real life. I'm so glad I did! It is the perfect colour! Interesting and at the same time pefect for all occasions all year round! Not too brown, not too gray. I'm rather fair, but it looks wonderful with my skin tone. The formula is thin, but not runny, exactly how I like it. Two coats for an opaque look.