This is the BEST eye shadow I've ever used, and, at 67 years of age, and many years in the theatre, I've used a lot of eye shadow. Most eye make-up irritates my eyes, but COLOR TATTOO is the gentlest, and causes no bad side effects. It goes on easily - I use one of those double ended little sticks with the foam on the ends as I have long nails which get in the way. I can put on as little or as much as the occasion calls for, and it always looks great. It stays on forever - at least 24 hours - and comes off easily with soap and water, or a little lotion. It works so well I even use it for temporary body tattoos! This product deserves 10 stars. Please don't ever discontinue it. Thanks.