You know, many of us with sensitive skin are also frangrance sensitive. Why on earth did you change the scent? It's terrible. Much, much stronger than the previous frangrance, and changed to a non-neutral irritatingly floral type. Every time I open the bottle I start sneezing. The big attraction to the old formula was that it had a subtle, clean, not too floral, non-irritating scent. That made it more appealing than the 100% free of everything formula. Now I have three giant jugs that must be returned to the store because I can't tolerate it. extremely unhappy about this. I've used this product for years and years. Now I'll have to find a new one. So disappointing.