I started using this the moment I saw it in the store.(about 4 years ago) Dye free made it worth it to me as I have serious skin issues with dyes and perfumes. I didn't see that it had a scent, actually when I bought it, but when I did my laundry I noticed that my house smelled like sweet tarts. I took them out of the washer dried them and I HAD ZERO reaction to the scent. Hallelujah! Not only that, it cleaned my clothing. And my newborns clothing...who also didn't react to the perfume. And I mean, REALLY CLEANED THEM!! I haven't bought any other detergent since finding this and I don't plan to. One more thing, it works great in both my High efficiency washer, and also my mothers older model washer.