Our family has various allergies and multiple chemical sensitivities. Trying to find a detergent that we can survive is a challenge to say the least. We've been using the powder non-HE with our old washer for years. We had to get a new HE machine and we were very relieved to find this liquid HE alternative. It works, it gets clothes clean and no allergy issues encountered!! However, the measuring cap is terrible. The bottle does not state how much to use either, i.e. 1 oz, 0.5 oz, etc. I had to figure that out based on the container volume, number of washes it claims, and compare that to internet research with other brands. Please continue making this essential product to countless sufferers. And please fix the bottle cap so it is clearly legible. Do things right and you'll win even more loyal customers.