I absolutely love this product. You can use on wet or dry hair. After washing my hair, before blow dry I apply this all over. Also when curling my hair with a curling iron, flat iron, or hot rollers I apply this before apply hear protectant. This product is great, I absolutely love it. Although, the price is really good, its hard to find in stores, or at lease in my area its hard to find. I usually order about 5 or so bottles of this at a time, online. I totally recommend this to anyone, and everyone with any hair type.