Didn't realize it had color until after I bought it; at first disappointed, but then realized it's the perfect natural shade. Have since bought multiple tubes. Only downside: it leaves an undesired taste in my mouth (maybe due to the sunscreen ingredients?)—if they'd add some sort of sweetener or sugary flavor, this gloss would be my holy grail of lip glosses (not to mention it'd then be the crème de la crème of *kissable* glosses—it'd bring all the boys to the yard). Love how this gloss makes my lips feel and look (soft, hydrated, and kissable), and love that it offers sunscreen protection; its taste, however, needs help—please, Nivea, make this gloss sugary sweet, and then I'll layer it on all day long forever and ever!