... not a full sheet of steel that you are attaching to your wall. The magnet-attracting quality comes from iron particles in the paint, not the liquid itself. What this means for you:
1) as another reviewer stated, ask the paint dept. to pop it in the paint shaker when you buy it. Then use it within a day or two!
2) The particles are still going to be mostly on the bottom (but stir frequently anyway) so the first coat will have the fewest particles. Count on 3 coats, minimum. The can promises 16 sq. feet but I didn't have any extra when I was done my 14 sq. foot rectangle. Also recommends "thin coats"-- if you can!-- this stuff is like paste.
3) Don't expect high powered magnet action. Perfect for kids to attach toy magnets for fun & education. If, like me, the magnets are not the main attraction but will be holding things onto the wall, really really REALLY consider neodymium magnets (rare earth). I was able to get 100 1/8" cubes-- super tiny!-- for $22 incl. shipping online (search "magnets"). They hold my *beautiful* wall of photos, 1-4 magnets per photo, depending on the size. In some cases the photos are on scrapbook paper so they hold thru 2 layers. <<rare earth magnets are considered so powerful that they may be dangerous for homes with young children>> Most of my household magnets would stay on the wall but would not hold a picture.
4)two coats of colored latex paint did not seem to lessen the magnet-attracting capability. Check out my attached picture~ and note how the tiny neodymium magnets work great.
So... I adjusted my expectations before my project, and it worked great for me!!
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