I received samples of this which made me buy a full sized bottle. Like everyone, I suppose, I want my laundry to smell fresh after it is washed/dried. And I am not talking about right after. I want to pull something out the closet and smell the freshness. This happens slightly with just detergent/fabric softener but it is very very faint. Unstopables smells freshly laundered well after it has been put away. I love putting on a comfy sweater or nightshirt and smelling that fresh scent. It is wonderful. The best thing is I use this on my dog pillows, covers, and blankets. Talk about keeping my house smelling fresh. I love my pets but I do not love dog smell. And dog smell happens in the winter because it is cold and baths are less frequent. Using unstopables helps immensely with this. It keeps their pet areas smelling fresh, therefore no dog smell lingering in the house. An excellent product over all!