When I first started using this tape about 2 years ago, it was tremendous. I ship a lot of packages and it was so quick to start, and never tore in the center. Of the last 4 rolls I have purchased, 3 of them are terrible. The tape splits down the center and is very difficult to get started again and incorporated back into the roll......it may as well be any tape. I don't know what they have done but they have done something. It no longer works the same. I thought it might be where I was storing it so I gave them that excuse. I moved it to another storage location. Still it tears and gets difficult to start again. Beware, you might get a bad roll. Or, you might get a good one. The good ones are great. The bad ones are really frustrating.