This is the second Sleep Innovations 2 in 1 pillow that I have purchased. The first one was from Costco several years ago. After an exhaustive search for a pillow that was soft and supportive, but not too big, I finally found that pillow. It was around $30 at Costco at the time. That one is starting to wear out and Costco no longer sells it, so I started to look elsewhere for Sleep Innovations 2 in 1. A few other retailers carried, but Walmart.com had the best price. Was hoping the manufacturer hadn't altered the way they make the pillow too much and I guess it seems about the same. My old one is probably a little more broken in, so seems a little softer and not quite as thick as the new one. However, I think this new one will be fine. I only sleep on the side with the alternative down fibers (the soft side), and am supported nicely by the memory foam on the reverse side. It is a good design for a pillow. Works for me on my back, side, or stomach because it squishes nicely into whatever shape you prefer.
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