I bought this simply because I needed a new deodorant and this one smelled good. I did not really care about how soft or smooth my armpits were since I work as a lifeguard and knew they get all dried out and gross from chlorine and sun everyday, so I figured it wasn't really a good time to focus on underarm beauty. I use it for a week or so, then one day when I lift my arm up to shave, I am astounded to actually have the candid realization that my armpits looked smoother and nicer. I was not expecting them to - I had honestly forgotten I even bought a gosleeveless deodorant in the first place, so no placebo effect here! It was really impressive. I still care more about the fact that it makes me smell really good than the fact that it made my armpits soft, so I am happy to report that even working in direct sunlight in 105 degree weather 8 hours a day, when I use this deodorant, I do not stink. I am very happy with it and would recommend it to everyone I know, except then they'd all smell like me and my nice scent wouldn't be as unique.