Been using this product since 2002 with my first born for a year successfully, and in 2014, for my second baby for an entire year, and now I'm planning to use this product again in 2015-2016 for my third child for a year! I cannot live without the Lansinoh's HPA Lanolin product to breastfeed my babies. It has been truly a miracle. The Lansinoh HPA Lanolin has never been a disappointment to me because it truly protected my nipples from bleeding, cracks, dryness, and sore nipples from breastfeeding. What's more, I did not need to remove the lanolin before breast feeding, because it is a safe bet for baby! To be honest, the Lansinoh HPA Lanolin, it is the best product out there compared to other brands I have tried (even Medela)! Take my word for it!