I uses Lansinoh lanolin after each feeding, after pumping, before I shower (for nipple protection) and when I'm dressing up. Lansinoh lanolin is part of my dressing routine. I called it my "nipple lotion." I always have a new backup bottle with me incase I misplaced my current. I also have a backup in my desk drawer at work in case I forgets it at home. Oh by the way, it is also fast-acting. I applied when my nipple is sored and I get relieved before I feed again. My nipple was sored badly when my son was 4 months old, to the point where I literally thought it was going to cut, but Lasinoh lanolin brought me through. He's now six months and we're still going strong. Buy it and you will not regret it. Once you purchased your first, you can use the $2 manufacturer coupon in the box and get $2 off your next. It is so worth it. Thank you, Lansinoh. I have the best nipple lotion.