I have used Basic for years. In the past 6 months it has gotten NOTICEABLY thinner and less durable, and it does not have the texture it had previously. I can't afford Charmin Strong, so this was my next choice, and now I'm looking for something else. Hard to believe you claim it is 3X stronger, when it's actually 3X LESS STRONG. What happened? Just like all other products.....we think prices are staying steady, but in reality, we are getting LESS product for the same price. Coffee and Mayonnaise are prime examples. I'm now adding Charmin Basic to that list. I really thought I would never change, but I will.