I'm a new mom, and I was looking for a natural and safe moisturizer to use on my newborn's dry skin. I tried a top brand's bedtime lotion, and I was not happy with the results. Needless to say, I was bummed. I found Aveeno Baby Daily Moisture Lotion, and it has worked wonderfully on my baby's delicate skin! Thank you, Aveeno, for giving this new mama some peace of mind and my baby the soft, moisturized skin he deserves!