I bought this hair straightener in a hurry without really looking at the reviews for it or any background information. I was very disappointed with the product. I like the idea of having custom heat settings, but it is overcomplicated and too difficult to know which temperature to use, so a simple high, medium, low would have been a lot better. The placement of the buttons makes absolutely no sense. If the buttons are all over the top of the flat iron then where am I supposed to put my hand to hold it? Once I had finally manoeuvred my hand into a position where I could straighten my hair without turning it off or the temperature up or down, I found that the hair straightener itself didn't do much for my hair. I have very thick, frizzy hair and even after blow waving it, I was still left with wavy, burnt smelling hair. I would definitely not recommend getting this product, I would Get anotHer proDuct instead.