I never drink hot chocolate because I have never liked any. But my dad knows I like dark chocolate, so when he saw this, he got it for me to use on my new Keurig. I couldn't not try it. And I loved it. It has a great chocolate taste - not that powdery, weak, bland, almost bitter taste that most hot cocoas have. It has a great texture (set on 8oz.) and a good smell. It doesn't even have that fake sugar taste. I was very pleased and finally found a hot cocoa that I like.