I have had several of these in the bath sheet & hand towel size that my family & I have been using for about a year and a half. They are slightly better quality than the ones I have had from Macy's that cost about double (on sale!), not quite as good as the Ralph Lauren ones I have also had that cost 3 or 4 times more. Basically, they are excellent towels for the money, every bit as good or better than the mid-priced department store brands. They probably haven't each been washed more than 10 times, I should add, since we rotate our towels quite a bit. But I haven't seen any unusual amount of wear, and certainly no actual damage. I do have 3 teenage boys, not to mention a careless husband and various guests over the course of a year, so I wouldn't say we are "easy" on our things.
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