I bought this scrub twice before and I can say, for me, it ended the search for a good exfoliator for as long as this product is on the market (which I hope will be for a very long time). I use it a couple of days per week and it keeps my face smooth and supple. I know it says in the product description that it is gentle enough to be used daily, but I found using it daily wasn't good for my skin. Perhaps I scrubbed too hard, but I think it boiled down to my skin being slightly sensitive to the lycopene of the tomatoes. If you're worried about irritation, use it as much as you see fit. If, like me, using it daily is too much, just limit it to between 1 and 3 days a week. ALSO, always be very gentle while scrubbing. The goal is not to rub your face raw.