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8 reviews | 4.9 out of 5
I am a MBA candidate at Florida State and think that this book is a must read for all MBA's. also, a great book for anyone who is in marketing or wants to understand hows trends permeate the mainstream. Really, an intriguing guide to culture and business.
I just finished reading this book and am blown away w/ how valuable the information in this book will be for myself and any reader. I have already started recommending it to my family and friends.
Informative and insightful on the cause and effect of every day situations and events. Well written.