I actually really love the dove brand. I tried this shampoo because it seemed light and smelled fresh. But after one use, my hair felt dryer than normal and frizzy. I thought it was just me, but a friend who has thin, limp, oily-ish hair also said she felt the same way: it's difficult to put your finger on, but there's something OFF with this shampoo. It's just not a good choice.