I am new to K-ups and I since I am a DEFINITE dark roast lover, this one stands out among the rest of the dark roast K-cups. Dark, but smooth with great aftertaste. French roast tastes burnt to me, although Espresso does not. Emeril Bold, roasted too long, like French. Sumatra dark, not a good aftertaste, Obsidion by Caribou I did not find smooth or much flavor. So Dark Magic is now my favorite for K-cups, if I could find it ground or in beans, I would purchase that also since I have the Hamilton Flex Brew which in my opinion is the Ultimate Coffee Lover's machine!
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