Super easy to apply, which I do appreciate holding a super duper thick, long hair. It covered all the gray hair! For the first time ever I find a product that really covers gray hair! The shade came out a little darker than I expected though, but still a very beautiful shade, it gave new life to my dull hair, it looks natural, healthy and shiny,and it feels soft and silky! I just love the way it left my hair! Will buy a lighter tone next time but definitely will keep buying this amazing product!