AMAZING! I honestly do not know where to begin with this product. To say it is the best box hair color I used is an understatement. Recently my hair was platinum and this has been kept up by a salon. Besides the cost, I wasn't happy with the roots that showed after just 1 week. I decided to go back to my natural light brown hair color. The thought of doing it myself made me cringe. I thought of the mess, the stains on my arms, neck, forehead, sink, clothes, towels, bathtub, the disgusting smell that lingered for days ahh!! This product made me jump and scream like a little girl! It was unbelievably easy to apply. Not a single drip on my clothes or skin. The scent was pleasant and did not overpower my shampoo. The mousse provided full coverage and left no discolored spots. It washed out even easier and when I dried my hair with a white towel...it was completely clean! My hair is shiny, soft, healthy and glowing; everyone is asking where I got it done. Once in a while a product comes along that is truly worthy of praise. This one is definitely one of those rare finds.