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285 reviews | 4.6 out of 5
This is a very good product for people with natually blonde hair that perhaps has gotten darker with age. The effects are very subtle, yet effective and the end result is absolutely natural looking. I have dirty blonde hair(was a white top as a kid) and my blonde has darkened through the years with age. Using this product about 2-3 times per week and also using the Go Blonder lightening spray 2-3 times per week has gotten me back to a healthy, shiny, "summer blonde" hair status that I am very happy with.
I am not a natural blonde and dye my hair and it always looks great right after I dye it but tends to turn a little brassy after a week or two. I've only used the shampoo, but it works very well to keep it a nice blonde color. It didn't dry my hair out at all. I would def. recommend it!
It was great! It really did lighten my hair. I noticed results around the third use.
I'd like to say an exact DITTO to the 1st review! I am/was a natural blonde until about 3-4 yrs ago - with age (I'm 49) my hair got very dirty blonde. I've never had to color or highlight my hair and I was thinking that this year I might have to start doing that! I'm glad I tried this first. The results are really quite astonishing! In the first 2 wks I used this shampoo 4x each week, conditioner 2x each week, and lightening spray 2x with hot hairdryer and straightener iron thing in first week, and the 2nd week sprayed it on and sat outside at my garage sale --- OMG! I am restored to that sunkissed natural California look that I had before I got old!!! Buy it now!
I noticed that my hair became brighter and looks very healthy since the first time I used this. I am using it with the regular blonde's conditioner from the same brand and even though I have seen my natural color and highlights improving since day 1. I totally recommend this one.
As other reviewers have said before me, I had platinum blonde hair growing up, but as my teenage years rolled around and after dying my hair dark brown a couple times, I could never get my hair back to light blonde without bleaching it, and bleaching only damaged my hair. I decided to try this product out, seeing as I was a fan of John Frieda's other hair products. After only one use, I could already see my roots getting lighter and my highlights getting brighter. I was amazed that something over-the-counter like this would work. I thought for sure I would have to go spend another seventy-five dollars at the hair salon touching up my roots. This has saved me so much money and time. Very easy to use, just shampoo like normal! I use this every other day and after about two weeks of using this shampoo, other people thought I just stepped out of the salon. For even brighter hair, I would recommend getting the conditioner and lightening spray. You will never have to go back to the salon for a dye job again!
The product only slightly lightens my hair, Im sure that if I purchased the conditioner and spray the product would have worked even better.
Product really lightens hair color
Was a little skeptical at first but jumped off the ledge to try it and I have to say Using all 3 products It Works!
I could see a difference after the first use. I was really hesitant towards using it after seeing all the bad reviews. Unlike what others have said, my hair did not become brittle or orange.
I love this shampoo and the matching conditioner. It makes my hair look like a ray of sunshine. I love the way it keeps my hair looking bright and beautiful even in the dull winter time. I would recommend this product to anyone and I will be buying this again.
Good product... okay price, but what makes it not a "5" is the amount for shipping which was as much as the product itself :(
This is great product.
I have used this shampoo only a few times(with a few squirts of the lightning spray,too) and so far,the results are amazing !I have to be really careful about "brassiness",as my hair has many reddish(unwanted by me) undertones...with this product brassiness has not been a problem.
Great product for everyday use, helps keep my blonde without going brassy, it is not aggressive for your hair
This shampoo ad conditioner dried out my hair very badly! Barely brighten my hair. Also is very gel like and became stringy and got in my eyes. I washed them immediately and several more times but they were irritated for at least 6 hours. This has never happened to me before and I have used to every shampoo, conditioner and hair dye sold. Yes it smells ok but horrible product.
I am a brunette with a ton of natural highlights in my hair. I do not color my hair but I love what the sun does to it. With a family history of skin cancer I decided to see what this product would do. I LOVE IT. My hair looks great. I have brown, blond, red and black in my hair but from a distance it is predominately brunette. This shampoo gave me the fresh from the beach look without the trip to the beach.
I hate it when fall comes around because winter follows it and turns my golden blonde to a mousy tan. YUCK. But with John Frieda's go blonder, it restores my natural highlights and makes my winters much more bearable.
I love this product because ever since I was little I had brassy blonde hair, when I use the go blonder shampoo the brassiness disappears. I love the way it makes my hair feel too. It is my preferred shampoo and I wouldn't keep my hair blonde if it wasn't for the blonde shampoo.
This is the best shampoo to get the chlorine out of your hair from swimming . Your hair is shinny and lighter after each use.