As other reviewers have said before me, I had platinum blonde hair growing up, but as my teenage years rolled around and after dying my hair dark brown a couple times, I could never get my hair back to light blonde without bleaching it, and bleaching only damaged my hair. I decided to try this product out, seeing as I was a fan of John Frieda's other hair products. After only one use, I could already see my roots getting lighter and my highlights getting brighter. I was amazed that something over-the-counter like this would work. I thought for sure I would have to go spend another seventy-five dollars at the hair salon touching up my roots. This has saved me so much money and time. Very easy to use, just shampoo like normal! I use this every other day and after about two weeks of using this shampoo, other people thought I just stepped out of the salon. For even brighter hair, I would recommend getting the conditioner and lightening spray. You will never have to go back to the salon for a dye job again!
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