I was so excited when I got Keep Up The Flame, I have been wanting a good red lipstick and I finally got it! When I first applied it, I couldn't believe how sticky it was, but this was my first time ever messing with something other than a lipstick tube, I kept reading the directions, making sure I did everything right cause it was just sticky on my lips, but after a minute, the stickiness was gone, it was dry, I kissed my hand to see if it was dry, nothing, that is amazing, I am not used to that. I wore it out all night long, from 8pm to 3am, it was still as good as it was when I first applied it, awesome! I accidentally fell asleep with it on and it was still on, all through the night, I used a facial wipe and it came right off, my mind was blown, it stayed on strong through drinking, eating even a little kissing but came off with a wipe, I'm amazed, I will definitely be buying more in different shades! I tested Maybelline SuperStay 24 Longwear Lip color for free, but all opinions are my own.