I have recently taken an interest in maintaining more healthy skin. I'm still quite young, but I want to start protecting my skin now so that I look more youthful later on in life. I had always heard that it's a good idea to use a sunblock daily to protect your skin from the sun. Seeing as how i'm extremely fair-skinned, and have already noticed a few broken capillaries around my nose, I decided to start doing just that. I'm not sure what exactly drew me to this particular product; all I can say is that the proclamation on the back sounded good, and sPF 110 definitely appealed: you can't get much better protection than that! It's too early to tell if it's helped much, obviously, but I can say that it goes on very smoothly, smells great, and really feels like it moisturizes my skin. I wear it underneath Neutrogena's Healthy Skin Glow Sheers and it feels wonderful. I'm sure my skin will thank me later for using this fabulous product!!