Per you product description - "Instantly reduces the appearance of dark circles and fine lines". "Instantly reduces appearance of dark cirles" is a false statement for those of us who have dark circles. In order to get any kind of lightening, you have to let it dry between 3 applications. Doing so will slightly lighten dark circles, but you can definitely see you have them. Application at this rate will use the product up quite quickly, to the cost of the product is overpriced for what it does. Your product description also stated "Gentle brush application provides smooth, even coverage". The brush is somewhat soft, but needs to be softer so that the product moves across all the bristles. This will provide a smoother application that it does today. Olay needs to send products to test subjects that actually have the problems they say the formulations are for. If you continue on in your advertising, you will be losing many more customers with you false product descriptions.