This is a good blender, but it's not a Vitamix. I bought the Ninja because I wanted to make green smoothies on a daily basis and after having green smoothies made in a Vitamix, I knew it would be pretty hard to beat. However, after reading the reviews for the Ninja, I thought it'd be worth a try ($100 vs $500 was a big incentive). The reviews did say the Ninja makes great ice and is a great blender, but also said it makes foamy smoothies and doesn't do kale as well as the Vitamix. So I knew going into it that the Ninja might or might not be what I'm looking for. It isn't. My green smoothies are foamy and the kale isn't blended nearly as smoothly as the Vitamix--there are bits of kale everywhere with the Ninja. With the Vitamix, you can't even tell there's kale in there and the smoothie is so smooth it's like silk and is a pleasure to drink. With the Ninja, I can drink it and it blends better than the Osterizer I had but it leaves a lot to be desired. So when I can afford a Vitamix, I'm going to invest in one. I'm sure the Ninja is a great blender for everything else, making crushed ice like snow, mixed drinks, and fruit smoothies, so if that's all you're looking for, buy the Ninja and save yourself $400. But if you want something to do green smoothies, buy a Vitamix.
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