First of all, this monitor is not the latest design or technology. It has been on the market for a few years. That being said, it originally sold for as much as $600.00 from most sources. I needed a larger monitor to fill a space left when I moved an older monitor to a laptop because the new laptop screen was so small on my desk. I looked at several options but settled on the VK278Q because it fit my price and performance criteria. I am not a gamer, but do extensive Photoshop, Excel spreadsheets, etc. as well as watching some online video. For my purposes this monitor is filling the bill extremely well. The whites are brilliantly white and the blacks are crisp. Color rendering is very strong with contrast that is much better than what I had before.
Bottom line... if you are looking for a solid 27" monitor with very good performance at a very attractive price, get this monitor. If you need the latest screaming monitor technology and don't mind spending something north of $500.00, you may want to keep looking.
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