We received a couple bottles of the regular J&J lotion for our baby boy at our shower, but it unfortunately gave him eczema, and we had to stop using it. So I went to the store on the hunt for something that would be better for his skin, and was about to buy something from the Aveeno baby line, when I spotted the J&J Naturals. It cost less than any of the other natural products - which I figured would be the best bet for something that wouldn't cause eczema - so I figured that if it didn't work, at least I wouldn't be wasting as much money as I would if I bought something else and that didn't work out. I noticed an IMMEDIATE difference in my baby's skin with the Naturals lotion. The blotchy, irritated spots that had cropped up while using the regular J&J lotion disappeared completely after the first week, and his skin was soft and smooth. The Naturals lotion isn't oily, which is fantastic, and it absorbs quickly. The pump bottle is pretty convenient too, if you're trying to keep one hand on a squirming baby who's just figured out how to roll over on the changing table! The absolute ONLY negative I have is the smell. It takes a little bit to get used to. It's not terrible, but it is a little odd, and doesn't smell at all like that iconic Johnsons & Johnsons "baby" smell you're used to. Having used the Naturals for a couple months now, I don't even notice it anymore, but it is a little off-putting at first I think. I absolutely recommend this product to anyone looking for a natural baby lotion for an affordable price. I have yet to try the other Naturals products, since it seems to be just the lotion he had a reaction too and not the shampoo or body wash, but we may in the future.