I think some baby products are way to expensive like Dreft and take advantage of the way moms and dads feel about their babies : they want the best, want whats made for babies, and feel if they do anything less than they are " not being the best parents we can be". I for one just read the ingredients and I found that the very sensitive with no scents and dyes and more are just as well. I don't know if they all have the same fighting stain power but I am happy with this product. It is 1/2 the price of the top name brand for babies and I like the fact that not only ALL but Tide have come out with sensitive clear detergents. However, I like ALL better than Tide and I was so happy when I saw that they came out with a version just for babies. I would not hesitate to buy again and again. There are those nice natural alternatives but they seem to cost way more. My goodness, my kids have stayed an outfit for the most: overnight! I don't have the funds to get all these nature friendly detergents although I do believe in it. I recycle this bottle and that's my part. I always recycle and what was not meant to be recycled then they will sort out. Our parents made it for years on good old fashioned detergents and unless you really have skin conditions, they stuck with it! (I was born in the early 70's!) I hope my opinion and advice helps. But when it comes to the little ones parents are very protective and should be.... This is a great brand and a great detergent.
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