The best mascara I've tried, and I've tried so many luxury, department store brands, and drugstore brands. I really like the original Voluminous formula and the new "Million Lashes" formula. Stays put all day, no flaking, no clumping, no smudging; lashes are soft and flexible, not brittle. I have sensitive eyes and this did not irritate them one bit. I have long blonde lashes that need to be defined and plumped up a bit and this mascara certainly delivers. Will definitely purchase again.