What can I say, I just love Aveeno products! Their shampoo/conditioner, lotion, and now body wash....oh it's just amazing! This body wash makes my skin feel so soft and refreshed. It definitely moisturizes, which isn't a *huge* plus or big deal for me since I don't have extremely dry skin, BUT it's still awesome. And, if you have dry skin, I would definitely recommend this even more! All in all, it's great :) And the smell is wonderful! It lingers on me all day long...in a good way!