Control Freak... Hummm? Nah! I just want my cards to reflect me. As a creative commercial photographer, it's important to stay in touch with your clients and target audience. Saying "Thank You", after a job is always appreciated. Staying connected with Happy Holidays, or "Happy Valentine's Day", is necessary for you remain top of their mind. If you're consistent, they'll receive your card and might think..."Oh, I have a job that she would be perfect for." I've tried many different products and approaches for designing and/or printing my cards. From bulk printing options, to cards that are mailed directly from the web to a client, no processes gives me the control I want over the design, colors, fonts, and double sided printing. Only Avery's #8315 Matte White Note Card product provides all these option, because I can print it myself. The best thing is that the card stock is now physically and significantly WHITER and BRIGHTER than the old product. I absolutely love it. No one else has this option. The only product that would be even better, is Glossy finish on the outside, and matte white on the inside. NO one in the world has this option! Not yet. Go AVERY; cause you ROCK!