A little goes a long way and It's a nice feeling product on the skin. This product is not greasy like the microscupting creme, and so doesn't attract dirt, so I like it more than the creme as a daytime moisturizer. This product also works better under foundation than the creme in that it doesn't just sit on the skin, so it allows me to blend foundation without feeling like I'm smearing it on top of grease. Have been using the serum on a weekly basis for 4 years and I can't say I've seen any 'significant' results but I do like the feel and daytime performance in moisturizing ranch skin and so I'll continue to buy this product. For us 'no makeup' gals who work the outdoors, this serum would be pretty near perfect for all-day moisturizing, if it only had a good UV protectant in it; otherwise, an outstanding product.