I love love LOVE this product! After spending 150.00 every 8 weeks for coloring and cut, this product is amazing! I started using excellence cream in mocha ash brown a few months ago and will never go to the salon for a color again! And now that I can touch up my roots with this super easy to use, amazing and awesome product, I am one incredibly happy woman! I actually colored my roots today with an 11 month and 3 year old home with me!!! Soooooo easy to use and fast and perfect! I have tough grays and I left on for the recommended 15 minutes and when my daughter came home from school, she noticed my hair immediately and thought I went to the salon! Nope! I did it myself!!! My husband does my all over color for me which is like a fun date night! But this is so simple and fast, I love it! And my hair looks amazing! So loreal, if you need a mom of 4 spokesperson to praise your hair coloring, I am that lady!!!!