This is the first time I've ever tried this spread and I would SO recommend it over peanut butter. Only problem is that it truly can be addictive. I love Hazelnuts and look for them when I buy a can of mixed nuts. Perhaps that's the problem since this is like eating a handful of the little nuts themselves.
It is indeed a very very sweet spread and a little does go a long way. That is if you can sneak out of the kitchen with only using a 'little.' LOL... In my case, I'm thinking I would have to lock this away and give a friend a key so I can only get to it with some help.
I've used it on celery, crackers (put on Triscuits or Flipsides and you get a sweet salty snack), graham crackers (add a melted marshmellow - YUM), saltines and straight out of the container for a quick sweet treat. It also mixes well with peanut butter for an interesting spread on almost anything.
The jar is an interesting shape, but the product stays smooth and is not as hard to spread as most peanut butter. Doesn't last long in my house, but maybe that's because it was my first jar. Will order another just to see if that was the case.
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