This is BEST hair dye and color I've ever used! It comes with a conditioner to use immediately after rinsing the dye out, which leaves your hair sooo soft, shiny and smooth! Use it once a week, every week and it helps the color to stay fresh and vibrant. The color does not fade that much and I've recieved many compliments on my hair and people always ask me who does it. I do my own hair! It's supper easy, just start back to front and wait. This is by far my most favorite brand and color. I have naturally strawberry blonde hair and it does NOT turn brassy. LOVE this stuff! Worth every single penny.
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