This is, by far, the best eye makeup remover on the market. It is very gentle on the eye area, and completely removes mascara. Unlike other eye makeup removers - including other Neutrogena products - you don't have to wipe and wipe, and tug and tug, to get it to work. For those of us over 40, we really don't want to rub our eye area until it hurts, or pull out eye lashes just to get mascara off. You do't have to do that with this product. This is the ONLY product - including other Neutrogena products - that doesn't make you do that. Why did you take it out of stores? It costs more than the price of this product to ship it! Please, please, bring it back to stores!!