I frankly don't see the draw of spending $70+ for a playmat when this has so much to offer for such a great price. The pad is thick enough to make it comfortable on the floor, has a thick backing to minimize wear, and the top is soft and silky feeling. Bright, fun colors, comes with great toys that can be moved around, switched out, and have their heights adjusted by taking away the fun links to shorten them or lengthen them by adding other Bright Start links. Any toy you can attach to a link can be added to this play mat. My baby loves batting and kicking the rattle, and he's 2 months old and has been using it since he was 5 weeks old. It was super easy to put together, it's washable, and easy to transport and store--just pick it up from the middle of the toy bars and it folds up, set it down and it usually just pops back open. Excellent for one-handed operation. I would like to see them make the ladybug so that the batteries can be replaced. It boggles my mind why they wouldn't. :( Unless it's all profit-mongering, but I don't like to think that, I've had such good experiences with Bright Starts products!
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